Add to ORKGFull text available from the Social Science Research Network; follow the link provided.Although branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student's choice of education destination in relation to other influence factors. Results from extensive questionnaire research (mall intercept) supported the hypotheses that cultural value, promotional media used, and a brand positioning statement with assurance content has a positive impact on choice of tertiary education amongst ethnic Chinese students. This paper recommends further research into the influence of emotion in the choice of study destination.PublishedPeer Reviewe
China offers the greatest growth potential for international education across the global markets. To...
AbstractChinese international students compose the largest group of full-tuition-paying students glo...
Most research in higher education hasexamined the academic factors that influence international stud...
Full text available from the Social Science Research Network; follow the link provided.Although bran...
Although branding has become the latest focus in tertiary education to attract international student...
Research on the marketing of higher education institutions has mainly been concerned about the selec...
The theme of this year’s ERGA conference is titled ‘The Changing Face of Education’. A notable manif...
Given the problems of studying abroad and cross-border of higher education, a large number of studie...
This study aims to contribute to the knowledge of marketing international higher education underpinn...
The purpose of this study is to determine the factors for china undergraduate to study in Malaysia h...
This study was concentrated on the students from mainland China, Hong Kong, and Taiwan. Research sho...
The internationalization of higher education has provided more opportunities for China students. In ...
Intense competition in international higher education industry invokes the need to study on factors ...
Little is known about how a family in the Peoples Republic of China (PRC) makes decisions on cross-b...
This study aims to contribute to the knowledge of understanding international higher education servi...
China offers the greatest growth potential for international education across the global markets. To...
AbstractChinese international students compose the largest group of full-tuition-paying students glo...
Most research in higher education hasexamined the academic factors that influence international stud...
Full text available from the Social Science Research Network; follow the link provided.Although bran...
Although branding has become the latest focus in tertiary education to attract international student...
Research on the marketing of higher education institutions has mainly been concerned about the selec...
The theme of this year’s ERGA conference is titled ‘The Changing Face of Education’. A notable manif...
Given the problems of studying abroad and cross-border of higher education, a large number of studie...
This study aims to contribute to the knowledge of marketing international higher education underpinn...
The purpose of this study is to determine the factors for china undergraduate to study in Malaysia h...
This study was concentrated on the students from mainland China, Hong Kong, and Taiwan. Research sho...
The internationalization of higher education has provided more opportunities for China students. In ...
Intense competition in international higher education industry invokes the need to study on factors ...
Little is known about how a family in the Peoples Republic of China (PRC) makes decisions on cross-b...
This study aims to contribute to the knowledge of understanding international higher education servi...
China offers the greatest growth potential for international education across the global markets. To...
AbstractChinese international students compose the largest group of full-tuition-paying students glo...
Most research in higher education hasexamined the academic factors that influence international stud...
