The Consumer and His Preferences for Clothing in Hays, Kansas

The quantity demanded is a function of the price of the good in question; income, the price of other goods, and tastes. Leaving all other things equal, the effect of changing tastes upon changes in the quantity demanded will be compared with survey results. Therefore, the problem is to establish a relationship between this economic principle and the results of a survey made in Hays, Kansas. A survey can be a valuable research aid in relating practical application to consumer theory. However, the survey must not only apply to the theory involved but also the results roust be objectively evaluated