The Politics of Macromarketing delivered as part of the Plenary Roundtable on Macromarketing and Politics

This roundtable session was delivered at the 36th Annual Macromarketing Conference in Williamsburg Virginia, June 2011. The purpose of this roundtable was to generate a critical debate about the politics of macromarketing. Participants: Ray Benton, Loyola University Chicago, USA Alan Bradshaw, Royal Holloway College – University of London, UK Janice Denegri-Knott, University of Bournemouth, UK Sanford Grossbart, University of Nebraska, USA Pia Polsa, HANKEN School of Economics, Finland Ben Wooliscroft, University of Otago, NZ Detlev Zwick, York University, Canad