The objective of this dissertation is to explore the consequences for firm innovation strategy of capital market selection. Prior research, employing a residual claims/agency theory lens, has focused on the implications of heterogeneity in information and incentives across the innovator-investor boundary. I pursue a complementary approach - taking a strategy theory lens that focuses attention on the role and consequences of heterogeneity in endowments and experience across firms. I use a combination of formal computational modeling and empirical methodologies across a set of three independent papers. The first paper builds on a central claim in the strategy literature - that inter-firm performance differences are the result of heterogeneity...