Critics have excoriated the US fast-food industry in general, and McDonald\u27s most particularly, both per se and as a symbol of the United States. However, examining McDonald\u27s internationalization and development abroad suggests that McDonald\u27s and the others of its ilk are sources of development for mid-range countries. McDonald\u27s brings training in management, encourages entrepreneurship directly through franchises and indirectly through demonstration effects, creates backward linkages that develop local suppliers, fosters exports by their suppliers, and has positive external effects on productivity and standards of service, cleanliness, and quality in the host economies
This paper presents a case study of international franchising, focusing on fast-food sector. McDonal...
Ronald McDonald House Charities (RMHC) was created in 1974 to “provide housing for the families of s...
When Theodore Levitt wrote The Globalization of Markets in 1983, he envisioned the world’s cultures ...
Critics have excoriated the US fast-food industry in general, and McDonald's most particularly, both...
Master of ArtsCenter for Southeast Asian StudiesUniversity of Michiganhttps://deepblue.lib.umich.edu...
A case study of McDonald\u27s success in Italy and the global ventures of other fast food restaurant...
McDonalds is a leading fast food chain that revolutionized the food industry in the world. In 1980s,...
The McDonalds Corporation is one of the most successful global restaurant chains around the world. T...
D'une simple marque de fast-food à un phénomène mondial, McDonald’s fut un exemple pour des milliers...
In his best-selling book, Fast Food Nation: The Dark Side of the All-American Meal (Boston: Houghton...
Walking through the streets of Italy in the morning, you will notice the smell of coffee, croissants...
For many years food as an academic discipline was ignored by academics in favour of more ‘serious’ t...
This study explores consumers’ perceptions of the fast-food business strategies of McDonald’s in a f...
2017 saw the publication of 'Beyond McDonaldization: Visions of Higher Education' (Routledge), the f...
This paper is an examination of modern food production and its consequences, and of how food product...
This paper presents a case study of international franchising, focusing on fast-food sector. McDonal...
Ronald McDonald House Charities (RMHC) was created in 1974 to “provide housing for the families of s...
When Theodore Levitt wrote The Globalization of Markets in 1983, he envisioned the world’s cultures ...
Critics have excoriated the US fast-food industry in general, and McDonald's most particularly, both...
Master of ArtsCenter for Southeast Asian StudiesUniversity of Michiganhttps://deepblue.lib.umich.edu...
A case study of McDonald\u27s success in Italy and the global ventures of other fast food restaurant...
McDonalds is a leading fast food chain that revolutionized the food industry in the world. In 1980s,...
The McDonalds Corporation is one of the most successful global restaurant chains around the world. T...
D'une simple marque de fast-food à un phénomène mondial, McDonald’s fut un exemple pour des milliers...
In his best-selling book, Fast Food Nation: The Dark Side of the All-American Meal (Boston: Houghton...
Walking through the streets of Italy in the morning, you will notice the smell of coffee, croissants...
For many years food as an academic discipline was ignored by academics in favour of more ‘serious’ t...
This study explores consumers’ perceptions of the fast-food business strategies of McDonald’s in a f...
2017 saw the publication of 'Beyond McDonaldization: Visions of Higher Education' (Routledge), the f...
This paper is an examination of modern food production and its consequences, and of how food product...
This paper presents a case study of international franchising, focusing on fast-food sector. McDonal...
Ronald McDonald House Charities (RMHC) was created in 1974 to “provide housing for the families of s...
When Theodore Levitt wrote The Globalization of Markets in 1983, he envisioned the world’s cultures ...