Coverage of the 2008 Presidential Primary Campaign by Males, Females, and Mixed Journalist Groups

This study examines the trait, issue and tone coverage of Hillary Clinton, Barack Obama and John Edwards during the 2008 Democratic presidential primary campaign by male, female and groups of male and female journalists in newspapers, newsmagazines and Sunday morning political television shows. Results indicate that the media focused more on traits than issues during the campaign. However, female and groups of male and female newspaper journalists focused more on issues than traits. All three journalist groups gave Hillary Clinton more negative than positive coverage and Barack Obama more positive than negative coverage. Female and groups of male and female journalists gave John Edwards more positive than negative coverage while coverage by male journalists was more negative than positive