The aim of this paper is to propose a new model of bubbles and crashes to elucidate a mechanism of bubbles and subsequent crashes. We consider an asset market in which the risky assets into two classes, the risky asset, and the risk-free asset are traded. Investors are divided into two groups of investors who have the different rationality on decision-making respectively. One is arbitragers who maximize their expected utility of their wealth in the next period following their rational assessment of the fundamental values of risky assets. Another is noise traders who maximize their random utility of binary choice: buying the bubble asset and holding the risk-free asst. The noise trader’s behavior is modeled in a framework of the theory of d...