Born out of the conscious effort to imitate mechanical physics, neoclassical economics ended up in the mid 20th century embracing a purely mathematical notion of rigor as embodied by the axiomatic method. This lecture tries to explain how this could happen, or, why and when the economists’ role model became the mathematician rather than the physicist. According to the standard interpretation, the triumph of axiomatics in modern neoclassical economics can be explained in terms of the discipline’s increasing awareness of its lack of good experimental and observational data, and thus of its intrinsic inability to fully abide by the paradigm of mechanics. Yet this story fails to properly account for the transformation that the word “rigor” itse...