Add to ORKGIn the last years, the concept of brand equity has received a great deal of attention and still there is no general accepted point of view concerning the subject. This paper tries to emphasize, in a comparative manner, two of the most popular perspectives and approaches regarding the concept, extracting the main ideas and dimensions of each
Brand equity is well known for playing a fundamental role in consumer`s puchasedecision,taking into ...
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to it...
A brand represents the awareness and the image that a product has managed with a segment of customer...
In the last years, the concept of brand equity has received a great deal of attention and still ther...
Brands and branding have been significant topics in the marketing and business field for quite some ...
AbstractThis paper aims to be a brief presentation of brand equity as a provider of strategic advant...
Considering the fact that brands are fundamental assets of any business, this paper analyses, in a c...
Considering the fact that brands are fundamental assets of any business, this paper analyses, in a c...
This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to ...
Purpose – This paper aims to look into contemporary thinking within the brand equity paradigm, with ...
This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to ...
The impact of brands has become more powerful than ever in the contemporary world and brand managers...
Brand is the biggest company asset. This approach now is used by many multinational companies and il...
During the past 15 years, brand equity has been a priority topic for both practitioners and academic...
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to it...
Brand equity is well known for playing a fundamental role in consumer`s puchasedecision,taking into ...
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to it...
A brand represents the awareness and the image that a product has managed with a segment of customer...
In the last years, the concept of brand equity has received a great deal of attention and still ther...
Brands and branding have been significant topics in the marketing and business field for quite some ...
AbstractThis paper aims to be a brief presentation of brand equity as a provider of strategic advant...
Considering the fact that brands are fundamental assets of any business, this paper analyses, in a c...
Considering the fact that brands are fundamental assets of any business, this paper analyses, in a c...
This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to ...
Purpose – This paper aims to look into contemporary thinking within the brand equity paradigm, with ...
This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to ...
The impact of brands has become more powerful than ever in the contemporary world and brand managers...
Brand is the biggest company asset. This approach now is used by many multinational companies and il...
During the past 15 years, brand equity has been a priority topic for both practitioners and academic...
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to it...
Brand equity is well known for playing a fundamental role in consumer`s puchasedecision,taking into ...
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to it...
A brand represents the awareness and the image that a product has managed with a segment of customer...