The importance of the Web technologies during the communication process between a company and its clients

In order to face the new market environment which is in constant change, the company must place the customer in the center of its attention. As a result, the company will not follow, first of all, the benefit brought by a certain successful business, but to develop long-term business relationships with the same customers. The integration of Web technologies has an important place into the process of accomplishing companies’ objectives to increase the competitiveness degree on the market by generating customers’ loyalty. Developing a web-site makes it possible a very good communication with the clients , and this leads, finally, to a constant adaptation of the company’s offer to the continuously changing customers’ requests