Re-thinking on the role of business in biodiversity conservation

Today we face the challenge of building biodiversity business. There is a need to develop new business models and market mechanisms for biodiversity conservation, while also raising awareness and persuading the public and policy-makers that biodiversity can be conserved on a commercial basis. In this context the present paper is analyzing the arise of a new economic concept ‘business biodiversity’, focusing on the strategic importance of biodiversity for business and also presenting some business biodiversity models which have already began to have success in the global economy