Add to ORKGWith the increase of social media usage and its relevance for the millennial generation, social media influencers rise as credible sources who influence their followers purchase behaviors. Micro-influencers have up to 400,00 followers and fashion brands are constantly collaborating with them to generate brand awareness. The purpose of this study is to analyze how micro-influencers impact engagement levels on fashion retail brands’ accounts on Instagram and what common visual patterns the posts with higher levels of engagement present. A sample of 817 posts from three different brands were analyzed to provide insight in what kind of posts generates higher engagement levels: motivational posts, product posts, model/catalog, micro-influencer, ...
As technology and social media continue to further integrate themselves into everyday life, incredib...
The use of computer-generated images as influencers of consumer opinions and behavior is an emerging...
Social media’s largest platforms, especially Facebook and Instagram, has revolutionized the average ...
Influencer marketing plays a key role in the world of advertising. There is little doubt that influe...
Over the past few years, influencer marketing has become one of the biggest focal points for markete...
Social media influencers are online celebrities who have the power to shape the opinions of audience...
Influencer Marketing has become predominantly centered around social media. By connecting directly a...
Being a social media influencer isn’t something you can just audition or interview for, which leaves...
The rising popularity of social media over the past two decades has resulted in many changes to the ...
Brands can thrive in the marketplace based on their ability to generate brand equity. Companies have...
The purpose of this study is to investigate the effects of social media and the great impact it can ...
Over the past few years, influencer marketing has become one of the biggest focal points for markete...
Female fashion magazine is one of the most important Public relations (PR) partners for luxury fashi...
Due to changing technology use habits, consumers are being confronted less and less with traditiona...
With the size and scope of Corporate Social Responsibility’s (CSR’s) presence in corporate America a...
As technology and social media continue to further integrate themselves into everyday life, incredib...
The use of computer-generated images as influencers of consumer opinions and behavior is an emerging...
Social media’s largest platforms, especially Facebook and Instagram, has revolutionized the average ...
Influencer marketing plays a key role in the world of advertising. There is little doubt that influe...
Over the past few years, influencer marketing has become one of the biggest focal points for markete...
Social media influencers are online celebrities who have the power to shape the opinions of audience...
Influencer Marketing has become predominantly centered around social media. By connecting directly a...
Being a social media influencer isn’t something you can just audition or interview for, which leaves...
The rising popularity of social media over the past two decades has resulted in many changes to the ...
Brands can thrive in the marketplace based on their ability to generate brand equity. Companies have...
The purpose of this study is to investigate the effects of social media and the great impact it can ...
Over the past few years, influencer marketing has become one of the biggest focal points for markete...
Female fashion magazine is one of the most important Public relations (PR) partners for luxury fashi...
Due to changing technology use habits, consumers are being confronted less and less with traditiona...
With the size and scope of Corporate Social Responsibility’s (CSR’s) presence in corporate America a...
As technology and social media continue to further integrate themselves into everyday life, incredib...
The use of computer-generated images as influencers of consumer opinions and behavior is an emerging...
Social media’s largest platforms, especially Facebook and Instagram, has revolutionized the average ...