This picture is an illustration of the south side of the 100 block of West Hubbard Street, looking southeast. The north side (and back view) of Cole's Florist and Hill's Style Shop can be seen at the center of the picture. Lynch Plaza, the darker brick building, is in the left middle background. Oak Avenue (U.S. Highway 281) extends north-south between Cole's House of Flowers and Lynch Plaza. Cole's occupies the site of the former Davidson Hardware, which burned along with the Damron Hotel in 1975. Lynch Plaza, the site of the mineral-water discovery well, was built on the site where the former Oxford Hotel burned in 1983. The parking lot seen in the right foreground of the picture was the site of the Damron Hotel