Between 1946 and 1960, advertising industry insiders wrote and published at least twenty three novels set in advertising agencies and eight others that took up allied institutions like television stations and public relations firms. These novels presented a sustained critique of mass culture written by the forward scouts of the culture of consumption, those who worked in advertising, broadcasting, marketing, and public relations. Working to expand the realm of consumption, advertising professionals saw, before most people, the drawbacks to a consumer culture. Their novels outlined the dishonesty of the advertising business and the meaninglessness of advertising as a profession; bemoaned the conformity of commodified life; and decried the em...
Studies on advertising have followed a continuous movement towards a more and more sophisticated def...
By the end of the sixties, the Marxist critical approach of which Raymond Williams was one of the ma...
The most overtly commercial dimension of society is often focused in the academia from an arrogant, ...
International audienceOn adore consommer tout en demeurant critique face à la société de consommatio...
International audienceThis paper aims at releasing advertising from its bad reputation as low cultur...
Dans la perspective de la théorie des Industries Culturelles, notre thèse examine comment et dans qu...
The consumer carnival : a critical appraisal To consume has become more than an economic activity ;...
International audienceHow advertising can release and be released by the Humanities and Social Scien...
Cette journée d’études vise à mettre au jour quelques tendances récentes de l’histoire de la consomm...
Pour les théoriciens de l’École de Francfort, la culture ne doit pas être étudiée comme un domaine e...
L’article explore le rôle des critiques dans les industries culturelles par une analyse documentaire...
L’objet de cet article est de vérifier si les représentations culturelles données dans les romans et...
International audienceCet article propose une revue critique des différentes études existantes en so...
La communication publicitaire s’est mise en place depuis les années 1850 avec le lancement des grand...
Cet article tente d’explorer pourquoi et comment les Relations Publiques (RP), contrairement à la pu...
Studies on advertising have followed a continuous movement towards a more and more sophisticated def...
By the end of the sixties, the Marxist critical approach of which Raymond Williams was one of the ma...
The most overtly commercial dimension of society is often focused in the academia from an arrogant, ...
International audienceOn adore consommer tout en demeurant critique face à la société de consommatio...
International audienceThis paper aims at releasing advertising from its bad reputation as low cultur...
Dans la perspective de la théorie des Industries Culturelles, notre thèse examine comment et dans qu...
The consumer carnival : a critical appraisal To consume has become more than an economic activity ;...
International audienceHow advertising can release and be released by the Humanities and Social Scien...
Cette journée d’études vise à mettre au jour quelques tendances récentes de l’histoire de la consomm...
Pour les théoriciens de l’École de Francfort, la culture ne doit pas être étudiée comme un domaine e...
L’article explore le rôle des critiques dans les industries culturelles par une analyse documentaire...
L’objet de cet article est de vérifier si les représentations culturelles données dans les romans et...
International audienceCet article propose une revue critique des différentes études existantes en so...
La communication publicitaire s’est mise en place depuis les années 1850 avec le lancement des grand...
Cet article tente d’explorer pourquoi et comment les Relations Publiques (RP), contrairement à la pu...
Studies on advertising have followed a continuous movement towards a more and more sophisticated def...
By the end of the sixties, the Marxist critical approach of which Raymond Williams was one of the ma...
The most overtly commercial dimension of society is often focused in the academia from an arrogant, ...