Add to ORKGThis paper presents an experiment, which builds a bridge over the gap between neuroscience and the analysis of economic behaviour. We apply the mathematical theory of Pavlovian conditioning, known as Recurrent Associative Gated Dipole (READ), to analyse consumer choices in a computer based experiment. Supplier reputations, consumer satisfaction, and customer reactions are operationally defined and, together with prices, related to READ's neural dynamics. We recorded our participants' decisions with their timing, and then mapped those decisions on a sequence of events generated by the READ model. To achieve this, all constants in the differential equations were determined using simulated annealing with data from 129 people. READ predicted co...
In principle, formal dynamical models of decision making hold the potential to represent fundamental...
Neuromarketing has emerged as a powerful perspective and a set of techniques which provides marketin...
A large body of evidence shows that buying behaviour is strongly determined by consumers’ price expe...
This paper presents an experiment, which builds a bridge over the gap between neuroscience and the a...
Neuroeconomics has found no definitive role in the explanation of consumer choice and its undevelope...
This paper describes a series of laboratory experiments studying whether the form in which items are...
The novelty of Neuromarketing and Consumer Neuroscience is the extensive use of experimental results...
Understanding consumers’ decision-making process is one of the most important goal in Marketing. How...
In this study we have used a neural network model in order to investigate the impact of emotional pr...
While there is an extensive history of neuroscience, only recently has the theory and the methods of...
n the last two decades there has been a flourishing research carried out jointly by economists, psyc...
Understanding the decision-making process of consumers and their buying behaviour is still a critica...
Understanding consumers’ decision-making process is a recurrent goal in Marketing. However, the trad...
This article investigates the role emotions play in economic decisions. In a computer based experime...
Understanding consumers’ decision-making process is a recurrent goal in Marketing. However, the trad...
In principle, formal dynamical models of decision making hold the potential to represent fundamental...
Neuromarketing has emerged as a powerful perspective and a set of techniques which provides marketin...
A large body of evidence shows that buying behaviour is strongly determined by consumers’ price expe...
This paper presents an experiment, which builds a bridge over the gap between neuroscience and the a...
Neuroeconomics has found no definitive role in the explanation of consumer choice and its undevelope...
This paper describes a series of laboratory experiments studying whether the form in which items are...
The novelty of Neuromarketing and Consumer Neuroscience is the extensive use of experimental results...
Understanding consumers’ decision-making process is one of the most important goal in Marketing. How...
In this study we have used a neural network model in order to investigate the impact of emotional pr...
While there is an extensive history of neuroscience, only recently has the theory and the methods of...
n the last two decades there has been a flourishing research carried out jointly by economists, psyc...
Understanding the decision-making process of consumers and their buying behaviour is still a critica...
Understanding consumers’ decision-making process is a recurrent goal in Marketing. However, the trad...
This article investigates the role emotions play in economic decisions. In a computer based experime...
Understanding consumers’ decision-making process is a recurrent goal in Marketing. However, the trad...
In principle, formal dynamical models of decision making hold the potential to represent fundamental...
Neuromarketing has emerged as a powerful perspective and a set of techniques which provides marketin...
A large body of evidence shows that buying behaviour is strongly determined by consumers’ price expe...