Azores tourism product perceptions : the Influence of the country of origin

This study focused on the Autonomous Region of the Azores (ARA), which has some features that are considered favorable to the development of tourism and to the interest in the tourism product. However, the region’s geographical dispersion, its high dependence on transportation and the seasonality of the industry constrain its development. The present research aimed to assess tourists’ perception of certain costs (living, accommodation, plane ticket, and transportation to/from the airport), and whether these differ between tourists of different nationalities. The findings show that tourists, both residents and non-residents, have the perception that the cost of living and of the plane ticket are high, while the cost of accommodation and of transportation to the airport is considered normal by most respondents. We concluded that the models differ when applied to residents and non-residents. For non-residents, living in certain countries induces them to express differences in the perception of the costs studied, when compared to individuals that live in other countries.N/