A Content Analysis of \u3ci\u3eSports Illustrated’s\u3c/i\u3e Portrayal of Female Athletes and Its Impact on Society

This study utilizes a content analysis of Sports Illustrated covers from 1954-2016 to evaluate the amount and type of coverage permitted to female athletes through this source of print media. The covers were critiqued for both quantity and quality as it relates to the coverage afforded to female athletes and how it differs from the coverage of male athletes. The results from this study provide a foundation for those who wish to further explore and raise awareness on the issue of underrepresentation and misrepresentation of female athletes in sports media