A flight of behavior analysis

applied vs experimental behavior analysis, comment on J. L. Michael's discussionComments on J. Michael's (1980) discussion on the flight from behavior analysis by looking positively upon the following points: The applied people are largely new personnel who are not quick to apply new basic findings and who do not relate their independent variables to basic behavioral concepts. Procedure-collecting does not further the "behavioralization" of culture. The marketability of applied behavior analysis is not supportive of behavior analysis. Applied behavior analysts behave as if application were a self-contained enterprise