The Case of Microsoft\u27s Surface Tablet: Going Behind the Strategy with SWOT

Following its development at Harvard Business School in the 1950s, the SWOT framework became a frequently used decision tool. While the complexity organizations confront in the modern business world has increased, SWOT provides an intuitive way to organize information into internal “Strengths and Weaknesses” and external “Opportunities and Threats.” Another reason that SWOT remains relevant is its flexibility that enables integrating other analysis tools. It also encompasses multiple steps of strategy development to cover analysis, formulating options, and implementation