PerAd-Service: A Middleware Service for Pervasive Advertisement in M-Business
- Ahmed, Shameem
- Sharmin, Moushumi
- Ahamed, Sheikh Iqbal
Publication date
July 2005
DOI Publisher
Institute of Electrical and Electronics Engineers (IEEE)Abstract
In this paper, primarily, we delineate the numerous challenges that can arise in mobile-business (m-business) to provide the highest degree of proliferation of pervasive advertisement. Later, we demonstrate the feasibility of PerAd-Service, an integral part of, MARKS (middleware adaptability for knowledge usability, resource discovery, and self-healing) to address those challenges
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