Australian film tourism : A case study on what is at stake

The film industry plays an important cultural and economic role in Australia. Feature film production in Australia is undergoing significant change with established filmmaking structures becoming less viable. From a tourism perspective, films can play an important role to host destinations, with promotion around a film resulting in interest from tourists to absorb themselves in the location in which a film was shot. Research into film tourism has increased in the past two decades but has focused on major box-office films. This paper adopts a case study approach to assess the benefits associated with a micro-budget feature film in Australia. This paper contributes to the growing literature in film tourism, and also offers useful insights to Destination Marketing Organisations and Councils in Australia. Of note, a successful micro-budget model could underpin a reconstruction of Australia‘s film industry and assist a generation of young filmmakers with extraordinary collaborative orientation to transform a neglected area of opportunity into an active and vibrant film category