Visiting Friends and Relatives (VFR) travel in Australia : An examination of the role of VFR hosts

Visiting Friends and Relatives (VFR) travel is a significant form of travel in terms of global travel numbers. However, research on VFR travel is small relative to its size. In particular, research regarding the role of hosts of VFR travellers in shaping their trips including travel decisions and activities has been examined by few researchers. No previous research explored the differences in hosting between immigrant and non-immigrant local residents despite VFR travel being commonly associated with migration in existing literature. Before this research, the differences between hosting friends and relatives had been neglected, resulting in VFR hosts being treated as one homogenous group. Previous research also failed to empirically test the influence of destination on the hosting of VFRs. Thus, this is the first study examining the hosting of VFRs through combining how migration, relationship types, and destination types, impact VFR travel experiences for hosts. Given that VFR travel is a significant component of Australia’s visitor numbers, and that it comprises a large immigrant population, Australia is a suitable setting for this study. Considering the multi-dimensional elements in the study, the “VFR Whole Tourism Systems Model” was used as the conceptual model for this study. Quantitative research was conducted nationally with 331 residents, collected through an online survey, assessing the differences and similarities in hosting behaviours. Qualitative research was undertaken through in-depth interviews with 34 local residents in three contrasting destinations in Victoria understanding the social interactions between VFR hosts and their visiting friends/relatives. Significant differences were found between immigrants and nonimmigrants regarding attracting VFRs and hosting experiences. Differences were also noted between hosting friends versus hosting relatives, and it was also determined that the destination types impact VFR hosting. Such findings have provided valuable insights regarding the economic and social benefits of promoting local marketing campaign targeting local residents.Doctor of Philosoph