Add to ORKGThe purpose of this MQP is to develop a model to predict costs and construct a bidding strategy for Cidewalk, an online advertisement platform for mobile marketing developed by Chitika Inc.. We create algorithms to minimize the total cost of a set of Vickrey auctions for ad impressions. We develop an equation to calculate the estimated total cost of winning a set of auctions and from that we are able to obtain an optimal bidding price of the next auction
ABSTRACT: This paper describes an optimization model for setting bid levels for certain types of adv...
Abstract: Real-time bidding has emerged as an effective online advertising technique. With real-time...
When an internet user opens a web page containing an advertising slot, how is it determined which ad...
One goal of every business is to save money, and building strategies that work to minimize spending ...
One goal of every business is to save money by minimizing cost and maximizing profit. Cidewalk...
This thesis explores some of the possibilities of demand side optimization in online advertising, sp...
Part 9: OptimizationInternational audienceWe study the problem of optimal bid selection across ads a...
In this paper we study bid optimisation for real-time bid-ding (RTB) based display advertising. RTB ...
Group-buying ads seeking a minimum number of customers before the deal expiry are increasingly used ...
Today, billions of display ad impressions are purchased on a daily basis through a public auction ho...
This dissertation examines two recommendation and optimization issues in online advertising. One is ...
Online advertisements can be bought through a mechanism called real-time bidding (RTB). In RTB the ...
Internet search advertising is a huge worldwide industry. In 2011 about 19 billion dollars were spen...
International audienceThe ad-trading desks of media-buying agencies are increasingly relying on comp...
This paper describes an optimization model for setting bid levels for certain types of advertisement...
ABSTRACT: This paper describes an optimization model for setting bid levels for certain types of adv...
Abstract: Real-time bidding has emerged as an effective online advertising technique. With real-time...
When an internet user opens a web page containing an advertising slot, how is it determined which ad...
One goal of every business is to save money, and building strategies that work to minimize spending ...
One goal of every business is to save money by minimizing cost and maximizing profit. Cidewalk...
This thesis explores some of the possibilities of demand side optimization in online advertising, sp...
Part 9: OptimizationInternational audienceWe study the problem of optimal bid selection across ads a...
In this paper we study bid optimisation for real-time bid-ding (RTB) based display advertising. RTB ...
Group-buying ads seeking a minimum number of customers before the deal expiry are increasingly used ...
Today, billions of display ad impressions are purchased on a daily basis through a public auction ho...
This dissertation examines two recommendation and optimization issues in online advertising. One is ...
Online advertisements can be bought through a mechanism called real-time bidding (RTB). In RTB the ...
Internet search advertising is a huge worldwide industry. In 2011 about 19 billion dollars were spen...
International audienceThe ad-trading desks of media-buying agencies are increasingly relying on comp...
This paper describes an optimization model for setting bid levels for certain types of advertisement...
ABSTRACT: This paper describes an optimization model for setting bid levels for certain types of adv...
Abstract: Real-time bidding has emerged as an effective online advertising technique. With real-time...
When an internet user opens a web page containing an advertising slot, how is it determined which ad...