Optimizing Educational Experiences in Museum Spaces

Scienceworks, part of Museum Victoria, in Melbourne, Australia, offers interactive learning experiences oriented toward science and technology to children of all ages. Our team tracked visitors through all of Scienceworks to record their interactions with exhibits and with the space around the exhibits, then augmented those observations with surveys of visitors’ opinions of their experiences. This whole of site visitor tracking study enabled an assessment of visitor behavior and an evaluation of current exhibit usage. Scienceworks will be able to use the information presented in this report to improve its exhibit design for the future