Add to ORKGThis study was completed to analyze the effects of direct to consumer advertising (DTCA) of prescription drugs on the elderly. A survey was completed by 19 elderly individuals at the Gardner, Massachusetts Senior Center. The survey assessed familiarity with DTCA as well as responses to a magazine ad for the drug Zetia. The results were insignificant, however, a larger sample size could have shown that familiarity with DTC drug advertisements was correlated to requesting specific advertised medications from a doctor
Despite the growth of direct-to-consumer (DTC) advertising of prescription drugs, little is known ab...
Data from 1081 adults surveyed by the FDA were analyzed to explore consumers ’ attitudes toward dire...
In this article, we report the results of a study conducted to determine consumer perceptions of the...
Direct-to-consumer (DTC) advertising in the United States has dramatically increased as pharmaceutic...
Objective To conduct a pilot study exploring seniors’ perceptions of direct-to-consumer advertising ...
In this paper, we present results of a survey designed to (1) explore older consumers\u27 perception...
In this paper, we present results of a survey designed to (1) explore older consumers\u27 perception...
A series of in-depth interviews was conducted to examine older adults\u27 perceptions of the effects...
This study examined consumer perceptions of the information utility of direct-to-consumer advertisin...
A series of in-depth interviews was conducted to examine older adults\u27 perceptions of the effects...
This study examined consumer perceptions of the information utility of direct-to-consumer advertisin...
This study examined the effect of "direct-to-consumer" advertising of prescription drug products on ...
This study was conducted to provide additional evidence on how consumers behave following direct-to-...
This study examines direct-to-consumer (DTC) advertising by comparing the views of urban senior citi...
This study was conducted to provide additional evidence on how consumers behave following direct-to-...
Despite the growth of direct-to-consumer (DTC) advertising of prescription drugs, little is known ab...
Data from 1081 adults surveyed by the FDA were analyzed to explore consumers ’ attitudes toward dire...
In this article, we report the results of a study conducted to determine consumer perceptions of the...
Direct-to-consumer (DTC) advertising in the United States has dramatically increased as pharmaceutic...
Objective To conduct a pilot study exploring seniors’ perceptions of direct-to-consumer advertising ...
In this paper, we present results of a survey designed to (1) explore older consumers\u27 perception...
In this paper, we present results of a survey designed to (1) explore older consumers\u27 perception...
A series of in-depth interviews was conducted to examine older adults\u27 perceptions of the effects...
This study examined consumer perceptions of the information utility of direct-to-consumer advertisin...
A series of in-depth interviews was conducted to examine older adults\u27 perceptions of the effects...
This study examined consumer perceptions of the information utility of direct-to-consumer advertisin...
This study examined the effect of "direct-to-consumer" advertising of prescription drug products on ...
This study was conducted to provide additional evidence on how consumers behave following direct-to-...
This study examines direct-to-consumer (DTC) advertising by comparing the views of urban senior citi...
This study was conducted to provide additional evidence on how consumers behave following direct-to-...
Despite the growth of direct-to-consumer (DTC) advertising of prescription drugs, little is known ab...
Data from 1081 adults surveyed by the FDA were analyzed to explore consumers ’ attitudes toward dire...
In this article, we report the results of a study conducted to determine consumer perceptions of the...