Navigating Food Culture in Thessaloniki: Tourist and Resident Perceptions

The City of Thessaloniki is known throughout Greece for its superb gastronomy. In response to the Greek economic crisis, the municipality of Thessaloniki has begun to use gastronomy as a branding tool. Our project assisted Creativity Platform, an NGO leading the city’s application to the UNESCO Creative Cities Network, to better understand how local residents and tourists perceive the gastronomic culture of the city. This information was collected to help inform a strategy to use gastronomy, in all of its forms, as an overarching focus for development within Thessaloniki