Interactive technology and Zoos Victoria -- effect of interactive multimedia technology on the visitor experience.

This project, conducted in Australia at the three properties of Zoos Victoria, studied how interactive multimedia technology affects the visitor experience. The project team researched cultural institutions and survey design; created survey questions; surveyed over 400 people both on and off the zoo properties; conducted focus groups; analyzed the collected data; and made recommendations about how technology could complement visitors\u27 experiences. The results of this study provided a benchmark against which the impact of multimedia technologies may be tracked longitudinally