Seizing Opportunities: Reaching CMS Credit Union’s Potential

Through exploring the Borough of Merton with the aid of Commonside Community Development Trust, a need has been identified for CMS Credit Union to better serve the borough’s low-income residents by encouraging savings and providing non-predatory loans. For the credit union to best serve these individuals, we identified four key areas of improvement: accessibility, products, marketing, and organizational structure. To this end, a consultancy report, website, pamphlet, and marketing network were delivered to CMS as part of a recommendations package