Revitalizing Recycling in Denmark

Denmark is internationally considered a leader in environmentalism and promotes a comprehensive, organized waste management plan. However, household recycling rates are significantly lower than overall recycling rates for the country. In order to raise household rates, we collaborated with Miljopunkt Norrebro in Copenhagen, Denmark to study the application of psychological factors to an interactive recycling program. Based on our research and results we determined that convenience and information are the most important factors of recycling behavior, followed closely by personal norms and incentives. These results were used to create recommendations for an interactive recycling station and an engaging, informative website, to provide a sound revitalization of Norrebro\u27s recycling system