TESTING THE McGURK EFFECT WITH 3D SOUND

Unlike regular mono or stereo sound, 3D sound consists of an embedded omnidirectional spatial component. This makes it a lot more immersive than regular sound and can have various applications. This thesis studies an existing psychological phenomenon namely the McGurk effect while specifically replacing the auditory component with 3D sound. The data collected from the study is translated and analysed for statistical significance and the results are then interpreted in accordance with the design and the limitations of the study