Conceptualizing fashion entrepreneurship self-efficacy: A qualitative inquiry

Cultural economy development strives to create more diverse and vibrant businesses and to sustain economic growth. The importance of cultural-related entrepreneurship development establishes a growing source of employment and economic development. Fashion industry with a focus on culturally creative and diverse products, as well as leveraging locally produced agricultural products, has great potential to cultivate Micro and Small Enterprises (MSEs). Although there has been a noted increase in the population of fashion entrepreneurs, many emerging entrepreneurs are still struggling in every stage of the start-up process and development of strategies to grow their businesses. To cultivate fashion entrepreneurs and facilitate creative MSEs’ development, a valid instrument to identify promising fashion entrepreneurs, and assess individual fashion entrepreneur’s skills and capacity to operate and grow MSEs is needed so that better business incubation service and support can be provided effectively. In the absence of such an instrument, the success of fashion entrepreneurs will likely remain difficult.The purpose of this research is to conceptualize fashion entrepreneurship efficacy, a potential attribute supporting the success of fashion entrepreneur