Perceived Usefulness and Perceived Ease of Use of New Technologies Described by Chinese Textile and Apparel Firm Owners and Managers

In order to assess the Textile and Apparel firms\u27 technology acceptance behavior, semi-structured in-depth interviews were conducted in this paper. A total of 13 firm owners/senior managers from 13 different Chinese Textile and Apparel firms were interviewed by the researchers. Two major themes of perceived usefulness and three themes of perceived ease of use were generated from this study, working as fundamental determinants of firms\u27 technology acceptance. The study findings highlight the need for new ways to measure perceived usefulness and perceived ease of use that could successfully assess Textile and Apparel firms\u27 determinants of new technology acceptance, which will further develop appropriate technology acceptance model at the firm level