Add to ORKGThere are numerous design principles that can guide strategic decisions and determine good product design. Despite the interest in the two-factor theories, such as the Most Advanced Yet Acceptable (MAYA) principle, limited studies have examined both typicality and novelty in apparel products. The main objective of this study was to explore via experiments the MAYA principle specific to apparel products. By drawing from the preference-for-prototypes theory and the MAYA principle, in this study the effects of specific aesthetic properties of apparel products on consumer responses are examined
The study examines the relationship fashion interest, product novelty and product quality on brand c...
Designers use product attributes (e.g., trendiness) to design aesthetically appealing products. The ...
The preference for everyday clothing styles boils down to four factors (Feminine, Essential, Comfort...
A design principle is defined as a basic logic that explains why individuals are attracted to certai...
Purpose: There are numerous design principles that can guide strategic decisions and determine good ...
Despite academic interest in the Centrality of Visual Product Aesthetics (CVPA) construct, studies a...
Study examining how consumers preferences for design typicality differs between the apparel categori...
Typicality has drawn considerable interest among academics and practitioners and has been employed b...
Typicality and novelty have often been shown to be related to aesthetic preference of human artefact...
Typicality and novelty have often been shown to be related to aesthetic preference of human artefact...
This study investigated the individual and interaction effects of typicality and the ZW design conce...
While some studies have shown that people prefer typical product designs, others have shown that peo...
In this paper we try to disentangle the design of successful brand extensions and test this with two...
Industrial Designing is not only based on the product that needs to be designed. To bring in the dif...
Despite fashion being one of the most common and accessible aesthetic activities in everyday life, v...
The study examines the relationship fashion interest, product novelty and product quality on brand c...
Designers use product attributes (e.g., trendiness) to design aesthetically appealing products. The ...
The preference for everyday clothing styles boils down to four factors (Feminine, Essential, Comfort...
A design principle is defined as a basic logic that explains why individuals are attracted to certai...
Purpose: There are numerous design principles that can guide strategic decisions and determine good ...
Despite academic interest in the Centrality of Visual Product Aesthetics (CVPA) construct, studies a...
Study examining how consumers preferences for design typicality differs between the apparel categori...
Typicality has drawn considerable interest among academics and practitioners and has been employed b...
Typicality and novelty have often been shown to be related to aesthetic preference of human artefact...
Typicality and novelty have often been shown to be related to aesthetic preference of human artefact...
This study investigated the individual and interaction effects of typicality and the ZW design conce...
While some studies have shown that people prefer typical product designs, others have shown that peo...
In this paper we try to disentangle the design of successful brand extensions and test this with two...
Industrial Designing is not only based on the product that needs to be designed. To bring in the dif...
Despite fashion being one of the most common and accessible aesthetic activities in everyday life, v...
The study examines the relationship fashion interest, product novelty and product quality on brand c...
Designers use product attributes (e.g., trendiness) to design aesthetically appealing products. The ...
The preference for everyday clothing styles boils down to four factors (Feminine, Essential, Comfort...