Challenge Based Integrated Brand Promotions Project

The Integrated Textile and Apparel Promotions course examines the utilization of textile brand marketing communication and promotion tools to build, maintain, or expand a brand\u27s value in the textile complex. To improve the students’ understanding and application of the course concepts, the instructor developed an Integrated Brand Promotions (IBP) Challenge Project that incorporated business, creative and presentation skills to address timely industry issues through challenge based learning. This innovative project allowed students to work in agency teams to develop an integrated brand promotions campaign for an industry “client”