Add to ORKGThis paper demonstrates a creative approach to teaching student collaboration between a marketing course and an apparel design course. It presents specific communication strategies to have students evaluate and negotiate a final concept. Restricting the students to developing a brand and clothing line for the Baby Boomer market provides a structure to make them more objective in the creation of the final project and requires them to research a significant market demographic. This project could be easily implemented by faculty in fashion programs to build stronger communication and problem solving skills
The contents of this thesis will explain the detailed process behind a successful brand campaign. It...
This case study explored how a team of three fashion design instructors and practitioners developed ...
As a wide range of emerging technologies becomes more relevant in recent years, designers today are ...
This paper demonstrates a creative approach to teaching student collaboration between a marketing co...
The Integrated Textile and Apparel Promotions course examines the utilization of textile brand marke...
A research project into pre-consumer interventions to establish how they enhance student creativity ...
As design educators, we experience tension between devoting the precious little time we have in clas...
Successful textile and apparel retail businesses require extensive collaborations with various exper...
Abstract To approach innovative teaching, prototype development of tennis wear for female baby boome...
Given the demands of practical education, today’s design education programs focus more on various in...
Effective communication between designers, manufactures, and buyers is essential in today’s global f...
The fashion merchandising program at my school is part of the business department. The school does ...
This master’s thesis is about creating collaborated house brands for small design enterprises. The p...
Abstract: This paper describes a collaborative clothing design process applied at an incubation hub ...
In the current climate of government funding cuts and competition to attract a declining population ...
The contents of this thesis will explain the detailed process behind a successful brand campaign. It...
This case study explored how a team of three fashion design instructors and practitioners developed ...
As a wide range of emerging technologies becomes more relevant in recent years, designers today are ...
This paper demonstrates a creative approach to teaching student collaboration between a marketing co...
The Integrated Textile and Apparel Promotions course examines the utilization of textile brand marke...
A research project into pre-consumer interventions to establish how they enhance student creativity ...
As design educators, we experience tension between devoting the precious little time we have in clas...
Successful textile and apparel retail businesses require extensive collaborations with various exper...
Abstract To approach innovative teaching, prototype development of tennis wear for female baby boome...
Given the demands of practical education, today’s design education programs focus more on various in...
Effective communication between designers, manufactures, and buyers is essential in today’s global f...
The fashion merchandising program at my school is part of the business department. The school does ...
This master’s thesis is about creating collaborated house brands for small design enterprises. The p...
Abstract: This paper describes a collaborative clothing design process applied at an incubation hub ...
In the current climate of government funding cuts and competition to attract a declining population ...
The contents of this thesis will explain the detailed process behind a successful brand campaign. It...
This case study explored how a team of three fashion design instructors and practitioners developed ...
As a wide range of emerging technologies becomes more relevant in recent years, designers today are ...