Add to ORKGTwenty-one million tweens in the U.S. market account for $43 billion in spending power. Apparel represents one of the primary purchase categories tweens want to spend their money (Cotton Inc., 2012). Tweens aged 7 to 14, especially girls, are very aware of fashion, enjoy apparel shopping, and feel confident in dressing themselves (Brock, Ulrich, & Connell, 2010). While the tween market has been featured, the prevailing literature on tween consumers is limited, particularly information on tweens with regards to their fashion innovativeness and fashion opinion leadership
The goal of the study was to compare fashion adoption groups on brand variables linked to consumer-b...
Purpose: The purpose of this research is to investigate the millennial consumers’ purchasing behavio...
This study examines how tweens define cool and why cool brands are important to them. Tweens are ess...
Abstract This study identifies tween fashion consumers’ profiles in relation to fashion change agent...
When preparing advertisements directed towards consumers, it is imperative to know who the target ma...
Purpose: This paper seeks to shed light on the behaviors of a group of consumers referred to as “twe...
Tween consumers today interact with brands, television media and friends as their main agents of soc...
Tween consumers today interact with brands, television media and friends as their main agents of soc...
A girl yanks on a pair of hipster jeans. Her mother is aghast, “You can’t go to school looking like...
The research fills the literature gap by utilizing the theories of consumer socialization, the theor...
ABSTRACT The communication channel of Social Media is one of the most revolutionary development...
A pair of denim jeans is a daily fashion item that almost every teen and college-age individual owns...
Background: The value a consumer connect with a certain brand and its design differ from person to p...
Background: The value a consumer connect with a certain brand and its design differ from person to p...
© 2020, Emerald Publishing Limited. Purpose: The purpose of this research is to investigate the mill...
The goal of the study was to compare fashion adoption groups on brand variables linked to consumer-b...
Purpose: The purpose of this research is to investigate the millennial consumers’ purchasing behavio...
This study examines how tweens define cool and why cool brands are important to them. Tweens are ess...
Abstract This study identifies tween fashion consumers’ profiles in relation to fashion change agent...
When preparing advertisements directed towards consumers, it is imperative to know who the target ma...
Purpose: This paper seeks to shed light on the behaviors of a group of consumers referred to as “twe...
Tween consumers today interact with brands, television media and friends as their main agents of soc...
Tween consumers today interact with brands, television media and friends as their main agents of soc...
A girl yanks on a pair of hipster jeans. Her mother is aghast, “You can’t go to school looking like...
The research fills the literature gap by utilizing the theories of consumer socialization, the theor...
ABSTRACT The communication channel of Social Media is one of the most revolutionary development...
A pair of denim jeans is a daily fashion item that almost every teen and college-age individual owns...
Background: The value a consumer connect with a certain brand and its design differ from person to p...
Background: The value a consumer connect with a certain brand and its design differ from person to p...
© 2020, Emerald Publishing Limited. Purpose: The purpose of this research is to investigate the mill...
The goal of the study was to compare fashion adoption groups on brand variables linked to consumer-b...
Purpose: The purpose of this research is to investigate the millennial consumers’ purchasing behavio...
This study examines how tweens define cool and why cool brands are important to them. Tweens are ess...