In comparison with traditional multichannel shoppers, omnichannel shoppers simultaneously use all channels including brick-and-mortar stores, catalogs, web, mobile, and social media, not just one or two channels (Thoma, 2010). Due to the surge in smartphone and tablet purchases as well as increased engagement with user-generated content on social media platforms, showrooming and webrooming are prominent shopping trends among shoppers in omnichannel retail. Showrooming describes the practice of examining products in a brick-and-mortar store but ultimately making the actual purchase online or on a mobile device (Richter, 2013)
Showrooming is an increasingly popular form of research shopping whereby customers evaluate and gath...
This study examines how different motivations determine three types of webrooming: traditional webro...
Showrooming represents a shopper behaviour prevalent in today’s retail landscape, referring to consu...
Purpose: This paper evaluates how the intention to develop webrooming or showrooming behaviour is af...
Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper i...
Although webrooming has become common practice in omnichannel consumer behavior, only a few empirica...
This paper examines the factors that influence competitive showrooming, whereby consumers visit an o...
Showrooming represents a shopper behaviour prevalent in today’s retail landscape, referring to consu...
Purpose: The purpose of this research is to propose and validate a theoretical framework explaining ...
Showrooming has deeply affected the retail market in the past decade. As consumers became able to ea...
The transformation of the smartphone into a key integrating factor of the online & offline retailing...
This study investigates the drivers and motivations behind the showrooming behaviour, where consumer...
This quantitative study focuses on socio-demographic variables and their associations with different...
That a consumer is going through multiple trade channels during a single purchase are being more nor...
Background: In the last 20 years, the retail industry has experienced a drastic transformation and t...
Showrooming is an increasingly popular form of research shopping whereby customers evaluate and gath...
This study examines how different motivations determine three types of webrooming: traditional webro...
Showrooming represents a shopper behaviour prevalent in today’s retail landscape, referring to consu...
Purpose: This paper evaluates how the intention to develop webrooming or showrooming behaviour is af...
Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper i...
Although webrooming has become common practice in omnichannel consumer behavior, only a few empirica...
This paper examines the factors that influence competitive showrooming, whereby consumers visit an o...
Showrooming represents a shopper behaviour prevalent in today’s retail landscape, referring to consu...
Purpose: The purpose of this research is to propose and validate a theoretical framework explaining ...
Showrooming has deeply affected the retail market in the past decade. As consumers became able to ea...
The transformation of the smartphone into a key integrating factor of the online & offline retailing...
This study investigates the drivers and motivations behind the showrooming behaviour, where consumer...
This quantitative study focuses on socio-demographic variables and their associations with different...
That a consumer is going through multiple trade channels during a single purchase are being more nor...
Background: In the last 20 years, the retail industry has experienced a drastic transformation and t...
Showrooming is an increasingly popular form of research shopping whereby customers evaluate and gath...
This study examines how different motivations determine three types of webrooming: traditional webro...
Showrooming represents a shopper behaviour prevalent in today’s retail landscape, referring to consu...
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