Add to ORKGThe fair trade concept has received great attention from consumers due to its role in developing sustainable and people-oriented business models (Ma & Lee, 2012, p. 1). It was reported that more than 1.2 million marginalized producers in 58 developing countries benefited by fair trade certified sales in 2009 which represented approximately 4.4 billion USD (Fairtrade International, 2013)
Fair-trade is concerned with ensuring that producers are paid fair wages and that fair prices are c...
The purpose of this study was to explore public expectations regarding the concept of fair trade, fo...
This paper examines different aspects of fair trade marketing. Firstly, secondary research examines ...
Fair trade represents one of the most influential social movement that encourages sustainability and...
Fair trade products have increased in popularity in many developing countries, as social responsibil...
Background - The concept of fair trade is not recent following the academic literature as it has bee...
ABSTRACT: In this paper we propose and empirically test a causal model to understand how consumer so...
The rise of ethical consumerism has contributed to that organisations increasingly include CSR polic...
Consumer perception and purchase of fair trade products have been a topic of intrigue for researcher...
In 2015, a study done by Cone Communications found that millennials are universally more engaged in...
Fair-trade has emerged as a powerful concept in today’s marketplace. In 2011, consumers spent 6.6 bi...
The purpose of this research is to determine if a consumer’s demographics, perceived consumer effect...
ABSTRACT: The authors focus on the ethical consumption and propose a model of buying intention of fa...
With the increasing consciousness of ethical (Goworek, 2011) and various environmental issues (Molle...
Based on the modified theory of planned behavior, this study aimed to explore consumer characteristi...
Fair-trade is concerned with ensuring that producers are paid fair wages and that fair prices are c...
The purpose of this study was to explore public expectations regarding the concept of fair trade, fo...
This paper examines different aspects of fair trade marketing. Firstly, secondary research examines ...
Fair trade represents one of the most influential social movement that encourages sustainability and...
Fair trade products have increased in popularity in many developing countries, as social responsibil...
Background - The concept of fair trade is not recent following the academic literature as it has bee...
ABSTRACT: In this paper we propose and empirically test a causal model to understand how consumer so...
The rise of ethical consumerism has contributed to that organisations increasingly include CSR polic...
Consumer perception and purchase of fair trade products have been a topic of intrigue for researcher...
In 2015, a study done by Cone Communications found that millennials are universally more engaged in...
Fair-trade has emerged as a powerful concept in today’s marketplace. In 2011, consumers spent 6.6 bi...
The purpose of this research is to determine if a consumer’s demographics, perceived consumer effect...
ABSTRACT: The authors focus on the ethical consumption and propose a model of buying intention of fa...
With the increasing consciousness of ethical (Goworek, 2011) and various environmental issues (Molle...
Based on the modified theory of planned behavior, this study aimed to explore consumer characteristi...
Fair-trade is concerned with ensuring that producers are paid fair wages and that fair prices are c...
The purpose of this study was to explore public expectations regarding the concept of fair trade, fo...
This paper examines different aspects of fair trade marketing. Firstly, secondary research examines ...