Corporate Communication within Non-Profits

In this day and age, there are significant social injustices that force people to look to nonprofit organizations for assistance, whether it be to lend a hand, donate to a charity or use a human service like housing or drug programs. Government funding has significantly reduced over the years, leaving a financial 21 5th Annual Student Research Symposium Meeting of the Minds Event Program burden to these organizations to find resources to carry out there mission. But what makes a consumer select one nonprofit over the other? This paper examines corporate identity and its function to develop identity, branding, and reputation for these organizations. This paper also examines what communication skills will most benefit nonprofits and provides suggestion for future research