The relationship between organizational resources and Green IT/S adoption: A RBV approach

ABSTRACT The objective of the present study was to empirically explore the impact of the implementation of Green IT/S measures on organizational resources in the US and European firms. The study examined the influence of reconfiguration of resources within a firm while adopting various Green IT/S practices and technologies. Green IT/S implementation requires resource commitment from organizations (Bose and Luo, 2011). What are these resources and how do they affect the extent of Green IT/S measures adopted by businesses? Resource Based View (RBV) of the firm was used as the theoretical framework of the study. The relationship between the adoption of Green IT/S measures and the relevant resources were examined using empirical methods. Fifty three US and EU executives who were knowledgeable about Green IT/S implementation in thirty three organizations provided the data through structured interviews. The findings suggest statistically significant relationship between the Green IT/S adoption practices and reconfiguration of several IT and non-IT resources. Findings indicate the effectiveness of RBV as a theoretical framework to investigate the factors that influence Green IT/S measures and technologies. Environmental impacts of IT is an issue of practical relevance to enterprises facing energy constraints and addressing environmental concerns as a social responsibility. The current study integrates two streams of research, namely, the adoption of Green IT and, the Resource Based View (RBV) of a firm as the theoretical framework of this research