Add to ORKGThe purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society
With rapid economic and cultural changes in China, international fashion magazines have gained a foo...
This study examines how women\u27s roles and gender were portrayed in magazines published during thr...
Advertising is regarded as the most effective tool for multinationals to communicate with their targ...
Analyzing 549 advertisements in Chinese and U.S. women\u27s fashion magazines, this research studies...
ABSTRACT This content analysis aims at investigating the similarities and differences in gender role...
This paper focuses on the differences and similarities between the images of women in Chinese and Ja...
by Iu Ho Tsz Carmen & Tam Suk Yan Tammy.Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.Inclu...
This study is conducted through content analysis to determine the degree of advertising standardizat...
by Siu Sun Yuk-Bui Yvonne.Thesis (M.Phil.)--Chinese University of Hong Kong, 1980.Bibliography: leav...
When researchers studied standardization and specialization of advertising, most of them only focuse...
This research examines the similarities and differences of television advertising representations o...
ABSTRACT. With changing social expectations, rising living stan-dards, and increasing Western influe...
The study determined how Thai and U.S. advertisements reflected women\u27s attractiveness. Advertise...
YC gendered ads final with visual.doc How Chinese young consumers respond to gendered advertisements...
The purpose of this study is to advance the understanding of how women are portrayed in magazine adv...
With rapid economic and cultural changes in China, international fashion magazines have gained a foo...
This study examines how women\u27s roles and gender were portrayed in magazines published during thr...
Advertising is regarded as the most effective tool for multinationals to communicate with their targ...
Analyzing 549 advertisements in Chinese and U.S. women\u27s fashion magazines, this research studies...
ABSTRACT This content analysis aims at investigating the similarities and differences in gender role...
This paper focuses on the differences and similarities between the images of women in Chinese and Ja...
by Iu Ho Tsz Carmen & Tam Suk Yan Tammy.Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.Inclu...
This study is conducted through content analysis to determine the degree of advertising standardizat...
by Siu Sun Yuk-Bui Yvonne.Thesis (M.Phil.)--Chinese University of Hong Kong, 1980.Bibliography: leav...
When researchers studied standardization and specialization of advertising, most of them only focuse...
This research examines the similarities and differences of television advertising representations o...
ABSTRACT. With changing social expectations, rising living stan-dards, and increasing Western influe...
The study determined how Thai and U.S. advertisements reflected women\u27s attractiveness. Advertise...
YC gendered ads final with visual.doc How Chinese young consumers respond to gendered advertisements...
The purpose of this study is to advance the understanding of how women are portrayed in magazine adv...
With rapid economic and cultural changes in China, international fashion magazines have gained a foo...
This study examines how women\u27s roles and gender were portrayed in magazines published during thr...
Advertising is regarded as the most effective tool for multinationals to communicate with their targ...