Add to ORKGThe purpose of this study is to investigate the role of regulatory focus and fit in evaluation of apparel products bearing certain attributes. Our findings suggest that promotion-focused consumers attach more value to apparel products bearing attractive attributes, whereas prevention-focused consumers attach more value to apparel products bearing must-be attributes
This study analyzes consumer-based apparel design elements and evaluation criteria using qualitative...
This exploratory study investigated the importance of intrinsic cues of apparel in perceptions of qu...
Drawing on existing literature, the current research is to investigate how regulatory focus moderate...
The purpose of this study is to investigate the within-consumer variance in consumer preference towa...
Today\u27s millennial and generation-z consumers detest \u27one size fits all\u27 products. They pre...
This research examines how regulatory focus affects the evaluation of hedonic and utilitarian attrib...
This research examines how regulatory fit affects the evaluation of hedonic and utilitarian attribut...
The success of fast fashion retailers has some industry leaders calling for copyright protection for...
Consumers regard clothing fit as the most crucial factor in determining overall satisfaction with ga...
We examine how hedonic and utilitarian motivations have impact on emotions, and in turn, influence p...
Over the last decade, demand for brand name apparel products in both discount and department stores ...
Sizing and fit in ready-to-wear apparel causes issues for retailers and consumers alike. Retailers ...
We investigate the causal impact of two types of product fit-related information – fit valence and f...
The purpose of this study is to understand how an apparel brand can develop a successful brand exten...
The purpose of this study was to develop a scale for measuring perceived PFGF. This research concept...
This study analyzes consumer-based apparel design elements and evaluation criteria using qualitative...
This exploratory study investigated the importance of intrinsic cues of apparel in perceptions of qu...
Drawing on existing literature, the current research is to investigate how regulatory focus moderate...
The purpose of this study is to investigate the within-consumer variance in consumer preference towa...
Today\u27s millennial and generation-z consumers detest \u27one size fits all\u27 products. They pre...
This research examines how regulatory focus affects the evaluation of hedonic and utilitarian attrib...
This research examines how regulatory fit affects the evaluation of hedonic and utilitarian attribut...
The success of fast fashion retailers has some industry leaders calling for copyright protection for...
Consumers regard clothing fit as the most crucial factor in determining overall satisfaction with ga...
We examine how hedonic and utilitarian motivations have impact on emotions, and in turn, influence p...
Over the last decade, demand for brand name apparel products in both discount and department stores ...
Sizing and fit in ready-to-wear apparel causes issues for retailers and consumers alike. Retailers ...
We investigate the causal impact of two types of product fit-related information – fit valence and f...
The purpose of this study is to understand how an apparel brand can develop a successful brand exten...
The purpose of this study was to develop a scale for measuring perceived PFGF. This research concept...
This study analyzes consumer-based apparel design elements and evaluation criteria using qualitative...
This exploratory study investigated the importance of intrinsic cues of apparel in perceptions of qu...
Drawing on existing literature, the current research is to investigate how regulatory focus moderate...