Conscious Consumption: Consumer Attitudes and Behaviors toward Second-hand Shopping Conscious Consumption: Consumer Attitudes and Behaviors toward Second-hand Shopping

The purpose of this study was to analyze the consumer attitudes and behaviors toward second-hand shopping in relation to frequency of purchase. Furthermore, differences in attitudes/behaviors based on gender were analyzed. It is foreseen that the findings of this research will lead to innovative ways of second hand shopping in effort to encourage sustainable practices among both leaders and consumers of the fashion industry