From formal to informal market’s organization : social construction and stabilization of an emerging audiovisual market

This presentation is a contribution to the problem of social construction of markets. We study the organization of an international trade show for television programs as an attempt to construct an African audiovisual market. In this market actors are looking for new contractors; they need to rely initially on intermediary actors, and they are faced with various risks (piracy of programs, defection, corruption ...) that requires the development of collaboration strategies and resources exchange with their own competitors. Based on an analysis of formal (meetings) and informal (advice) networks among stakeholders, we bring out the system of interdependence and the social processes reflecting the social discipline of the participants and the stabilization of this market. Abstract PROCEEDING