Add to ORKGFrom a conceptual framework based on developmental psychology and mechanisms of social comparison, this research proposes testing an explanatory model of the trend to see oneself as younger which is characteristic of seniors. The identification of antecedent variables of this tendency suggests a new approach to segmenting the feminine over fifties market in France.ou
Self-reported discrimination is linked to diminished well-being, but the processes generating these ...
International audiencePurpose – Following the work of Kastenbaum in 1972, the concept of subjective ...
Two samples of middle-aged women were compared using a questionnaire adapted from Rossi (1980). One ...
International audienceFrom a conceptual framework based on developmental psychology and mechanisms o...
Until now, the concept of subjective age has only been used to segment the mature market. Research o...
International audienceUntil now, the concept of subjective age has only been used to segment the mat...
This paper examines age-based stereotypes in accordance with the Stereotype Content Model in four di...
De nombreux travaux de recherche ont montré les consommateurs âgés se perçoivent dix ans plus jeunes...
Given the exponential increase in the number of people aged 60 and more, the identification of the f...
How do social cues in the immediate environment affect older consumers’ tendency to feel younger? An...
http://www.marketing-trends-congress.com/2010_cp/Materiali/Paper/Fr/Le%20Serre.pdfInternational audi...
http://www.marketing-trends-congress.com/2010_cp/Materiali/Paper/Fr/Le%20Serre.pdfInternational audi...
peer reviewedSubjective age has been shown to reliably predict a variety of psychological and physic...
Today, age discrimination is one of the most fundamental forms of discrimination endured by Europea...
The present research utilizes an experimental design to examine the influence of age designations up...
Self-reported discrimination is linked to diminished well-being, but the processes generating these ...
International audiencePurpose – Following the work of Kastenbaum in 1972, the concept of subjective ...
Two samples of middle-aged women were compared using a questionnaire adapted from Rossi (1980). One ...
International audienceFrom a conceptual framework based on developmental psychology and mechanisms o...
Until now, the concept of subjective age has only been used to segment the mature market. Research o...
International audienceUntil now, the concept of subjective age has only been used to segment the mat...
This paper examines age-based stereotypes in accordance with the Stereotype Content Model in four di...
De nombreux travaux de recherche ont montré les consommateurs âgés se perçoivent dix ans plus jeunes...
Given the exponential increase in the number of people aged 60 and more, the identification of the f...
How do social cues in the immediate environment affect older consumers’ tendency to feel younger? An...
http://www.marketing-trends-congress.com/2010_cp/Materiali/Paper/Fr/Le%20Serre.pdfInternational audi...
http://www.marketing-trends-congress.com/2010_cp/Materiali/Paper/Fr/Le%20Serre.pdfInternational audi...
peer reviewedSubjective age has been shown to reliably predict a variety of psychological and physic...
Today, age discrimination is one of the most fundamental forms of discrimination endured by Europea...
The present research utilizes an experimental design to examine the influence of age designations up...
Self-reported discrimination is linked to diminished well-being, but the processes generating these ...
International audiencePurpose – Following the work of Kastenbaum in 1972, the concept of subjective ...
Two samples of middle-aged women were compared using a questionnaire adapted from Rossi (1980). One ...