Så bygger man en destination : En studie om möjligheter och utmaningar för samarbete mellan Umeå och Bjurholms kommun

Increased travel has led to greater competition between destinations. Therefore, actors in the tourism industry are constantly seeking new ways to remain competitive, in which collaborations have often been viewed as a solution. This study will focus on the collaboration in tourism issues in the Umeå region, Sweden. The aim of this study is to examine, from a producer perspective, opportunities and challenges for collaboration between different actors in the municipality of Umeå and Bjurholm. The study also examines whether and how Bjurholm municipality can be a shadow destination to Umeå. To do this, interviews were conducted with various actors in the municipality of Umeå and Bjurholm. The results show that the differences between the municipalities are both seen as a great opportunity but also a major challenge for the collaboration. Furthermore, the study found that Bjurholm shows some characteristics of being a shadow destination to Umeå