Big Food and Corporate Social Responsibility: deception or public good?

Ultra-processed foods and SSB products are produced and sold by ‘Big Food’. Big Food is a term used by many public health experts to describe large multinational ultra-processed foods and beverage companies, specifically fast food restaurants, soft drink companies, and large packaged food manufactures that annual sales rank within the world’s top 100 food and beverage companies. Big Food companies assert that corporate social responsibility (CSR) strategies (e.g. sponsoring junior sport, environmental programs) are a way for corporations to give back to the community and contribute to social good. However, public health experts question the motives of Big Food companies and fear CSR could be contributing to unhealthy diets by creating positive associations with unhealthy products and brands