Entering Russian market : Case Sievi-Tools Oy

Nowadays many companies are eager to expand the barriers and enter a new market. Despite the bad economic situation on the Russian market, foreign companies still try to enter it and find new customers. The Russian market provides big opportunities, but only in the case of successful implementation of the knowledge the company has and researches it has conducted. The thesis was commissioned by Sievi-Tools Oy. It is a small Finnish company providing milling- and mould production services, which is famous for a high quality of final products. The objective was to conduct market research and provide information about different aspects of entering the Russian market, suggest an entry model and give the final opinion in the conclusion. The main research method was qualitative research. For this thesis, only the newest and relevant sources were selected from the Internet. Different kinds of articles, official documents and reports were analysed, and all needed information was found This method was used to describe the principles of milling, different types of milling machines, Russian market analyses, entry mode description, and marketing in the theoretical part. The empirical part of the thesis is connected to direct work with Sie-vi-Tools. It includes various analyses such as competitor analysis, customer analyses etc. and translating and creating marketing materials As a result, it was found out that the Russian market is not easy to enter for Finnish companies providing milling services due to much competition, customs, lower prices and faster delivery of Russian competitors. However, if the company wants to open a branch with the same high quality of final products, there is an opportunity to attract customers and achieve great results. The suggestions on how the company should enter the market in the Conclusion part were made based on the pre-formed analyses and found information