Job Satisfaction and Employee Motivation: Case Generation Z

The aim of this thesis was to find out what are the most important motivational factors affecting job performance and employee satisfaction in the case of Generation Z (18-28 years old young people). This thesis is research-oriented, explainings this generation's values and how employers can meet these expectations. The work begins with a theoretical framework based on literature, articles, research results, and international sources. The part is focused on the concept of motivation and job satisfaction; who belong to Generation Z, and what are their values and expectations. The second part consists of quantitative research in which 96 students of Kajaani University of Applied Sciences between 18-28 years old were asked to answer 18 questions about key factors influencing to heir motivation and job satisfaction. The findings cannot be taken as results of the opinion of the whole Finnish population, although the authors believe that this is the very first step to a company’s management of motivating and keeping Generation Z satisfied as employees. People in Generation Z were born directly at the time of technology where all information is readily available. They routinely use electronics and expect the environment to be modern and easy to use. This young generation is living in a situation where they have a wide diversity of professions – the ability to choose is much bigger than it used to be some years ago