Marketing plan of a Bar

Abstract: It is a product-based marketing plan which is based on digital / social media marketing and promotional strategies with practical implementation. Main goal is the advertisement of products / services of a small business company to increase its sales. It has been examined, that in a modern civilized society, cultural and historical traditions have their own values. And in a European society, Indian Cocktails has their own taste, which is considered a change in daily life alcohol consumption. Theoretical and conceptual framework consists marketing theory and formation of actual Marketing Plan. An analysis was conducted for the position clarification of company and possible channels and tools were used for the advertisement of company, its products and services. Concluding the effects of marketing strategies by interviewing the audience and taking their views and comments on current created environment within the company’s premises. The value of services offered and level of customer’s satisfaction